Great property marketing requires sacrifice
How do you craft a compelling marketing message that draws the perfect buyers to your listings? It's all about the principle of sacrifice.
"Don't waste your time bringing in people who won't buy the house," - "Sacrifice those people and focus on the ones who will buy."
For example, if you're struggling to get offers on a beautiful home because it has a miniscule backyard, create a message that targets the small pool of buyers who would see that negative feature as a selling point. The headline to use in your marketing messages: "Backyard Removed for Your Convenience."
Or, if you can't seem to find any positives for a condo that's just like all the others in the building, only it looks out onto a brick wall rather than the city skyline, try a headline like "Willing to Trade View for Value?"
"Target the prospects for whom view is not an issue," - "Sometimes the negative is your best hook - it becomes the reason to buy."
Emphasize the importance of writing an interesting and descriptive headline that's used in your printed marketing materials, your social networking communications, and possibly even on your For Sale signs. (Tip: Never use the property address as the headline!)
Once you draw the prospects in with a great headline, follow up with a story that defines the home's lifestyle and calls out the most unique aspects of the home.
"Recognize that marketing is storytelling," - "Ask yourself: What is different about the house that competitive homes can't say? You have to find that special story."
My Story - Success!
My Passion - Real Estate!
My Tools - State of the Art Technology!
My Business Philosophy - People First!
My Goal -- Your Satisfaction!
Working in Real Estate has always been our passion! I Love working with people and I enjoy seeing my clients happy!!! That is why I do anything I can to make sure my clients know how special I am ! If I have to I will work day and night to get things done right the first time!
